Crafting a Giftable Holiday Collection

From Tea Towels to Blankets: Crafting a Giftable Holiday Collection

When I set out to design Flowerie’s sneak peek holiday collection, I wanted each piece to feel giftable, timeless, and truly reflective of the natural beauty that inspires so much of my work. But more than that, I wanted this collection to tell a story—a story of thoughtfulness, creativity, and the joy of simple, everyday moments.

Today, I’m excited to share a bit about the journey behind crafting this collection, from the early design concepts to the final products that are making their way into your homes.

The Vision Behind a Giftable Collection

When I began brainstorming the holiday collection, I knew that I wanted every item to feel like it could be the perfect gift. Whether it’s something you give to a friend, a family member, or keep for yourself, I wanted each piece to evoke a sense of delight and care.

The first step was narrowing down which types of products would feel truly giftable. I started by thinking about the kinds of items that bring both beauty and functionality into everyday life—things that could be used over and over again, each time offering a little reminder of the thought and love behind them.

Tea towels, blankets, and notepads quickly rose to the top of my list. These are products that blend seamlessly into daily routines, but when designed thoughtfully, they can also feel like something truly special. And that’s what I wanted this collection to be: practical yet beautiful, useful yet joy-filled.

Aligning Each Piece with the Flowerie Brand

As we moved from initial sketches to final products, one of the guiding principles for this collection was staying true to the Flowerie aesthetic. Every item needed to feel like a natural extension of the brand—reflective of our commitment to thoughtful, nature-inspired design.

When selecting the products for this collection, I kept asking myself, Does this item feel like Flowerie? Would I buy it if I saw it myself? Would I gift it to my dearest friends?

We then worked to establish 'scenes': a kitchen scene, a desk scene, a gifting scene. When I personally shop, I'm always interested in getting everything I need in one place to set the scene. How could we do that with Flowerie?

As we worked through the final details of the collection, I kept circling back to the story these products were telling. The story of nature, the story of the season, and the story of thoughtful, intentional living.

A Peek Behind the Packaging

Of course, as beautiful as the products themselves are, the experience wouldn’t be complete without thoughtful packaging. For me, packaging is an extension of the story—a way to create an unforgettable moment from the first time you hold the product in your hands. Every detail, from the box to the tissue paper, is designed to evoke a sense of luxury, warmth, and care.

I’m so excited to share more about the packaging experience we’re crafting for this collection and how we’re using small touches to create something truly special.

In The Greenhouse, I’ll be diving deep into the behind-the-scenes details of our packaging design—how we choose materials, create that perfect unboxing moment, and bring a little extra magic to each order. For just $5 a month, you can get an exclusive look into the full process, and so much more.

Subscribe to The Greenhouse for behind-the-scenes packaging details and join me as we continue to grow Flowerie together. It’s only $5/month.