Inside the Greenhouse
Here in the Greenhouse, we’re opening up our process so you can follow along as Flowerie grows (or wilts!).
Growing in Public
We’re inviting you into our transparent, glass-walled space to see Flowerie’s journey as it unfolds—from fresh sprouts to the occasional wilted leaf. Just like the plants in a real greenhouse, Flowerie grows with care, resilience, and a touch of experimentation. This is our place for Growing in Public—a place where we nurture new ideas, learn from the seasons, and adapt to what each day brings.
In the Greenhouse, we’re committed to letting the sunlight in, sharing our process with openness and honesty. You’ll see the work that goes into building a creative business, from what thrives to what needs a little extra attention. We’ll show you what works, what doesn’t, and how we adjust along the way, all with the hope of inspiring and educating you.
Whether you’re an artist, an entrepreneur, or simply curious about how a brand like Flowerie blossoms, you’ll find something valuable here. Join us to witness the beauty, growth, and real-life challenges that make this journey worthwhile.
Two Levels: Free & Paid
Choose Your Greenhouse Experience
Whether you’re here for a quick peek or want to dive deep, we have two ways for you to experience the Greenhouse.
Free: Read the Greenhouse Blog
What You’ll Get
You're invited to read our Greenhouse Blog, where we’ll share snapshots of Flowerie's journey as it unfolds. This includes periodic updates on our creative process, glimpses into product development, and insights into the growth of our brand. Consider it a front-row seat to Flowerie, where you can watch our journey from a broader perspective.
You'll get:
Behind-the-Scenes Stories: Occasional updates that give you a peek into the making of our products and decisions behind the brand.
Creative Business Tips: High-level insights on running a creative business, with topics that are valuable for aspiring artists and entrepreneurs.
Seasonal Highlights: Key milestones and seasonal shifts that shape Flowerie’s direction, shared at intervals throughout the year.
Ideal For
Anyone who’s curious about our journey and enjoys an occasional peek behind the scenes. The Greenhouse Blog is perfect if you're seeking light, engaging content to follow Flowerie’s story at a glance.
Greenhouse Newsletter $5/month
What You’ll Get
By subscribing to the Greenhouse Newsletter, you’ll get the blog + gain exclusive, in-depth access to the full experience. This tier offers you a backstage pass to Flowerie's growth, with rich, detailed content delivered directly to your inbox. The newsletter goes far beyond blog updates, giving you access to Flowerie’s most intimate stories, business strategies, and valuable resources crafted for serious creatives and entrepreneurs.
You'll get:
Monthly Deep Dives: Each month, receive a thorough analysis of Flowerie's growth, from product decisions to brand strategy shifts, complete with insights and lessons learned.
Financial Transparency: Get exclusive access to quarterly financial reports and benchmarks that outline our revenue, expenses, and the impact of key business moves.
Practical Resources & Worksheets: Receive actionable tools, templates, and worksheets that haved helped us and implement the same strategies in your own creative journey.
Access to Team Meeting Highlights
Peek into our weekly team meetings, where major decisions, challenges, and strategies are discussed. Get a first-hand look at our planning process, and see how ideas take shape from concept to completion.
Strategic Decision Insights
Gain exclusive insights into the “why” behind Flowerie's moves. Each month, we’ll walk you through the strategies, considerations, and thought processes that shape our decisions, offering valuable lessons you can apply in your own business.
Ideal For
This option is crafted for creatives, entrepreneurs, artists, and anyone who's curios about learning the ins and outs of growing a brand. If you’re looking for actionable insights, detailed transparency, and a continuous connection to the journey of building a creative business, the monthly Greenhouse Newsletter is the choice for you.
Read the Greenhouse Blog
The Greenhouse is where we’ll open the doors to our journey—showing you the ups and downs, the decisions we make, and...
We’re committed to growing Flowerie with transparency. You’ll get to follow along as we navigate the process, sharing what works, what...
The First Steps of Building Flowerie: From Idea to First Product
When I first dreamt up Flowerie, I knew I wanted it to be a brand deeply rooted in creativity, functionality...