The Greenhouse
Crafting a Giftable Holiday Collection
From Tea Towels to Blankets: Crafting a Giftable Holiday Collection When I set out to design Flowerie’s sneak peek holiday collection, I wanted each piece to feel giftable, timeless, and truly reflective of the natural beauty that inspires so much of my work. But more than that, I wanted this collection to tell a story—a story of thoughtfulness, creativity, and the joy of simple, everyday moments. Today, I’m excited to share a bit about the journey behind crafting this collection, from the early design concepts to the final products that are making their way into your homes. The Vision Behind a...
Navigating Tight Deadlines: Preparing a Sneak Peek Holiday Launch
The Greenhouse is where we’ll open the doors to our journey—showing you the ups and downs, the decisions we make, and the real work that goes into building a creative business. Come Peek Through the Glass (For Free) or Step Inside the Greenhouse ($5/month).
The Art of Product Selection: How We Curated the Flowerie Sneak Peek Collection
We’re committed to growing Flowerie with transparency. You’ll get to follow along as we navigate the process, sharing what works, what doesn’t, and how we adjust along the way. Our goal is to inspire, educate, and invite you into the process, so you can see the real work that goes into building a creative business.
The First Steps of Building Flowerie: From Idea to First Product
When I first dreamt up Flowerie, I knew I wanted it to be a brand deeply rooted in creativity, functionality and the garden. But more than that, I wanted to bring you along on the journey—from the messy, behind-the-scenes beginnings to the polished, final products that will eventually make their way into your hands. Flowerie is a shop experiment in transparency, a space where I can grow creatively while showing you every step along the way. And today, I want to share the very first steps in that process—how we took an idea and turned it into a tangible product....
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What You’ll Get
By subscribing to the Greenhouse Newsletter, you’ll get the blog PLUS gain exclusive, in-depth access to the full experience. This tier offers you a backstage pass to Flowerie's growth, with rich, detailed content delivered directly to your inbox. The newsletter goes far beyond blog updates, giving you access to Flowerie’s most intimate stories, business strategies, and valuable resources crafted for serious creatives and entrepreneurs.
You'll get:
Monthly Deep Dives: Each month, receive a thorough analysis of Flowerie's growth, from product decisions to brand strategy shifts, complete with insights and lessons learned.
Financial Transparency: Get exclusive access to quarterly financial reports and benchmarks that outline our revenue, expenses, and the impact of key business moves.
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Peek into our weekly team meetings, where major decisions, challenges, and strategies are discussed. Get a first-hand look at our planning process, and see how ideas take shape from concept to completion.
Strategic Decision Insights
Gain exclusive insights into the “why” behind Flowerie's moves. Each month, we’ll walk you through the strategies, considerations, and thought processes that shape our decisions, offering valuable lessons you can apply in your own business.
Ideal For
This option is crafted for creatives, entrepreneurs, artists, and anyone who's curios about learning the ins and outs of growing a brand. If you’re looking for actionable insights, detailed transparency, and a continuous connection to the journey of building a creative business, the monthly Greenhouse Newsletter is the choice for you.